How to grow online sales pt 1
Hello there, today we’ll be discussing on a topic which we believe can help to transform both large and small business owners. Many businesses we’ve come in across in recent time, both small and large scale often complain of low patronage even after they have built a website and also invested in online advertising through their social media platforms. This situation is caused by various factors which we’ll recommend solutions that have been tested and trusted overtime. There are dozens of ways you can make more sales online, many of which you can implement right away. Some of these tips are more focused on specific strategies you can implement, whereas others are more generalized. So whether you sell physical goods or manage a service-based business, here are some actionable techniques you can use to increase online sales performance.
Offer a Money-Back Guarantee where possible
Oftentimes, many people desist from purchasing things from sites because they are not sure it will perform or serve them satisfactorily, and in sensing that there could be a risk of losing their money in the purchase of such an item, many of them back out, thereby making you lose a potential customer who could have increased your revenue with his/her patronage.
So what many business do in some occasions to curb occurrences like this is to offer money-back guarantees, which will in turn show the customer how confident you’re about the quality of the product and thereby increasing their trust for your business.
Be Honest in Your Sales Copy
This might sound a little unattainable in today’s ever competitive market place where everyone is desperate to grab the attention of the consumer out there. One is left to wonder if it is possible to be honest. Yes it is, and it is also crucial in the process of building trust and loyalty with the customer. Many of whom have fallen victim of scams online or product/service whose impact was exaggerated, and therefore a finding it increasingly difficult to trust adverts which they come across online. So being honest, straightforward, and approachable in all your sales copy, from your homepage (website) to your email campaigns.as much as possible will make people see that you’re credible and many would always want to come back to buy from you and many at times refer others to you.
Get a mobile App
People often thought that Mobile Apps are exclusively for big companies, and as such they will not be able to afford it. They also do not understand the key importance of having one for their business. Well the truth is, as it is today, most people spend more time on their phones than in front of laptops/desktop computers. Thus making it important that every businesses need to make efforts in ensuring that they strategically take their products to their potential customers or audience as the case may be. Be it blog/news site, E-commerce, Churches, Music streaming sites, E-medicals/pharmacies, or Tv streaming etc. they all require a mobile app to be able to reach their maximum potential, and it’s strategic if you can Develop a mobile app for all three major stores today being Windows, Apple and Andriod app stores, but if you can’t do all at once, it is usually advisable that you develop for the Android store first as many people use Android phones compared to those who use other operating systems. This is one of the most potent ways of driving up online sales as you can now develop very sophisticated mobile apps today for very affordable prices.
Show Off Customer Testimonials to win trust
What could be more potent in convincing a potential customer/client than showing them testimonials and feed backs from those who have tried your products/services ? In today’s social media environment, customer feedback has never been more important. Fortunately for you , this means that your satisfied customers can provide you with one of the most strategic weapons in your arsenal, which is testimonials.
Having group of satisfied customers who are willing to talk about their experience using your products can many at times be more valuable than writing some of the most captivating pitches, as people are more moved by the stories or recommendations of others who have really tried your products. So always try to see if you can get testimonials from customers who are happy and try to share it on your website and social media handles, it would go a long way in helping to convince many customers.
Try to create a Sense of Urgency
People around the world are often pre-occupied with so many activities on a daily bases and are such they also tend to procrastinate. And that often spreads to even their shopping attitudes. More people would tend to respond positively if they are told that this product edition is only available for only a limited period of time. Also people like to know or feel like they are getting the best possible deal, and as such, it would be smart to sometimes give out massive or substantial discount for a limited period of time or for a limited amount of products in stock. So you can say ‘ first 10 people to buy will get 25% discount’. Many people would want to quickly seize that opportunity to buy so as to enjoy that product at a discounted rate. Trust us when we say, that everyone like’s great offers
Good Site arrangement and easy Checkout Process
This is a very crucial factor that has impeded the growth of many online start-ups and businesses. As many do not understand the importance of carefully arranging their site in a manner that will make it easy for the site visitor to find what they are looking for. People will only purchase what they can find, review and then checkout. Sophistication doesn’t necessarily mean crowded, with things littering the whole place. While it’s a great idea to make your site as beautiful as possible with all the necessary functionalities, it is also vital that you try to ensure that it is as simple as possible, with every arranged under the right categories, and also the right section.
it is also vital that the checkout process is as straight forward as possible because according to a recent study conducted by Business Insider, approximately $4 TRILLION worth of online merchandise was abandoned during checkout processes, of which about 63% of that where said to have been potentially recoverable. This is a staggering statistic, and one that gives us insight as to how crucial it is to ensure that your checkout process is hitch free and with less cumbersome registrations.
Provide customers with Many Payment Options as Possible
Yes the customer is convinced and about to pay but you only have just one payment option, which they might not have. So rather than join many other businesses who are constantly losing customers as a result of having a mono payment option, it is wiser that you endeavor to provide them with as many payment options. Having security in mind you will find a wide range of payment Api’s, so you can get advise from professionals on the best ones to select and how to function, their limitations and cost. You will definitely need to get some help in the integration of different robust Payment Api’s. So take action today as you put an end to losing valuable sales on online.
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